Tuesday March 24,2015 : COSTA BINGO RENEW SCARY SPICE CONTRACT
Mel B contracted for 2015
Intertain Group subsidiary Mandalay Media has renewed its contract with Mel B of Spice Girls fame following what they term “her successful debut in 2014 on the Costa Bingo site”.
The 2014 campaign saw Mel B feature in a TV campaign while also assuming the voice of Costa Bingo’s bingo caller.
"Mel B made a great impact last year," said Christian Colton, Head of Marketing, Mandalay Media. "She was integral to our site and resonated well with our audience, especially as she became the voice of our bingo caller. We're very excited to continue working with Mel B for a second year at Costa Bingo.”
A new Costa Bingo campaign is set to launch later this March featuring Mel B and a beach-style theme.