POKERSTARS LEVERAGES THE CRISTIANO FACTOR IN PORTUGUESE ONLINE POKER ADVERT
New television commercial shows football mega-star playing poker with friends
Football superstar and PokerStars brand ambassador Cristiano Ronaldo stars in the latest advertising campaign from the company to hit TV screens across his home nation of Portugal recently.
The campaign, called ‘The Game’, features Ronaldo commanding the poker table with a group of friends and marks the launch of PokerStars as a licensed operator into the regulated Portugal market.
Pokerstars communications chief Eric Hollreiser said in a statement on the advertisement:
“It’s great to see the interest for poker in Portugal. Our tables have been busy and we hope to continue the excitement going forward, by potentially sharing many of the new and exciting formats that have launched in other territories.”
Based on initial internal observations, the launch of a regulated Portuguese market appears to have been enthusiastically embraced by consumers, the company statement claims, quoting the Pokerscout independent online poker monitor, which has reported that Pokerstars.pt is now one of the busiest online poker sites in the world based upon real money cash game players.
PokerStars.pt has already dealt over 36 million hands across real money cash games, multi-table tournaments and Sit & Go tournaments, as well as awarded more than Euro 11 million to players in MTT’s and Sit & Go’s in just 19 days since the license came into effect.
Pokerscout provides estimates of the number of players at cash game tables at the major online operators, which is just one form of real money poker, and does not track liquidity in poker tournaments.
For instance, Spin & Go tournaments, which have become one of the most popular formats of poker in the world, are not included in Pokerscout’s recorded numbers. Spin & Go tournaments are not currently available in Portugal.
PokerStars.pt offers Portuguese players poker and casino games, such as Blackjack and Roulette (single and multiplayer), on desktop (Windows and Mac) and mobile (iOS and Android).
The company plans to seek appropriate approval to expand its offering of poker variants and casino games, including slots, and to offer sports betting through sister company BetStars in Portugal in the future.