4/19/2012 : MEDIA COMPANY LAUNCHES DAILY JACKPOT LOTTERY GAME
Big opportunity for a relatively small stake
Media brand Daily Sport will launch a daily jackpot lottery game tomorrow (Friday) that will carry a guaranteed daily draw jackpot of at least Euro 25 million for a Euro 2 stake along with Euro 5 million jackpot instant win scratchcards.
Daily Sport, first launched in October 1991, was bought out of administration by current owner, telecom, travel and internet entrepreneur Grant Miller, in June 2011and resurrected online in August 2011 although the content appears to be much the same but includes what appears to be a Plus-Five white label online gambling offering.
The lottery game coincides with the first show of Daily Sport's sponsorship deal with London based boxing promoter Mickey Helliet. Daily Sport sponsors Helliet's “Hellraiser Promotions” bill at The Coronet Theatre in London’s Elephant & Castle which is being televised live on Eurosport throughout the EU to an expected 750 000 strong audience.