OpenBet Launching David Hasselhoff slot game

1/27/2012 : Knight Rider rides again …
 
Fans of "The Hoff" will be excited to learn that OpenBet, working in partnership with MX Gaming, has announced the imminent launch of a fully branded David Hasselhoff slot game and scratch card.
 
The main concept of the game sees David Hasselhoff's character on an eternal quest to becoming a millionaire celebrity and includes fun twists along the way.
 
The game – targeted primarily at the bingo and casino markets – and available in various different skins, features free spins and a super wild feature and will no doubt be eagerly anticipated by players with a penchant for the 80's star of Knight Rider and later Baywatch.
 
David Loveday, chief executive of OpenBet, comments; “OpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoff’s iconic “Hoff” character is further evidence of the innovative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring games that are not only quirky and fun but appeal to a wide range of customers.”
 
David Hasselhoff, celebrity actor and producer, enthuses; “The name of the game is to work with the right partners to produce fun and new interesting material.  I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming audiences far and wide.”   
 
Ike McFadden, director of business at MX Gaming, added; "We always look for ways to bring our film and TV experience to the gaming space, but our recent shoot in Hollywood with David was flat-out one of the most fun experiences we've ever had on-set. He's fun, energetic, and the perfect crossover act for the online gaming world."