Friday August 28,2015 : DRAFTKINGS OPENS THREE MORE U.S. STADIA GAMING LOUNGES
Deals with three NFL franchises.
Daily fantasy sports operator DraftKings continued to invest in gaming facilities at top US football stadia this week, opening three new DFS sports lounges in partnership with NFL franchises Dallas Cowboys, New England Patriots and Kansas City Chiefs.
The heavily branded lounges at the AT&T Stadium, Gillette Stadium and Arrowhead Stadium have gone operational in good time for the next NFL season, kicking off September 10, in agreements which include stadium, digital, television, and radio networks branding and awareness opportunities.
DraftKings has inked a long list of promotional agreements with top NFL teams, and the lounges take the involvement a step further. The premises are lavishly equipped with HDTV, internet, wi-fi and comfort facilities.
DraftKings has previously opened lounges at the Staples Centre in Los Angeles, the home base of NBA franchises Los Angeles Lakers and Los Angeles Clippers; and at Madison Square Garden in New York City, the grounds used by the NHL’s New York Rangers and the NBA’s New York Knicks.