Friday July 27,2012 : DOUBLE DOWN SIGNS U.S. LAND CASINO DEAL
DoubleDown Casino application embedded on land-based casino website
International Game Technology subsidiary Double Down Interactive has entered into a partnership with Arizona land-based operation Casino Del Sol Resort.
Under the terms of the deal, Casino Del Sol Resort will embed the DoubleDown Casino app onto its website for casino players on a revenue-sharing basis.
Players will have access to free-to-play social game play, including multi-player poker, slots and table games.
"Casino Del Sol Resort is proud to be the first land-based casino to offer DoubleDown games," said Roy Corby, chief operating officer of Casino Del Sol Resort. "The casino gaming landscape is changing every day, so it's vital that our offerings evolve to ensure guests' experiences are nothing less than extraordinary."
Eric Tom, IGT executive vice president of global sales added: "Casino Del Sol Resort is committed to offering more entertainment options to its players as it recognizes that more players are enjoying social casino games through various channels. Bringing the engaging line-up of DoubleDown's free to play games to the resort's website allows it to provide casino-style play while promoting loyalty to the Casino Del Sol brand."