Wednesday September 19,2012 : LATEST IGT SOCIAL SOLUTION FOR US LAND CASINO
Strategic social gaming partnerships racking up
International Game Technology's (IGT) DoubleDown Casino has entered into another land-based partnership this time with Reno, Nevada-based Bonanza Casino on a revenue-sharing basis.
The Bonanza Casino website, Bonanza Casino.com, will host the DoubleDown Casino application, giving the casino's players an opportunity to explore casino-style entertainment while remaining connected to the Bonanza brand.
"Social gaming continues to be a growing trend worldwide," said Eric Tom, IGT executive vice president of Global Sales." Through the DoubleDown Casino application, IGT delivers an innovative solution for our casino partners, such as Bonanza Casino, as they are able to host some of the hottest casino games on the most popular social platform directly from their website by leveraging IGT's technology."
Bonanza customers will have access to the online casino's full roster of game titles such as Da Vinci Diamonds® and Cleopatra slots and its newly released Bingo. New games will be added automatically to the virtual casino, and first-time users of the app will receive $1 million in virtual chips to start their play.
"Offering our players this tremendous game suite online is defining a new level of entertainment for us," said Martin Amba, Bonanza Casino marketing manager. "Through the DoubleDown Casino, we are offering our players, both loyal and new, with fun, free-to-play social gaming entertainment, right on our website."
In related news, IGT premiered its popular slot title "Cats" in mobile format exclusively available at Virgin Mobile Casino.
Warren Eloff, Head of Products at Virgin Games, commented: "Cats has been hugely popular as a web based slot so we anticipate our mobile customers will be delighted to have the opportunity to play this Vegas classic on the move."