Thursday December 4,2014 : DRAFTKINGS PARTNERS PHILADELPHIA 76ERS
First NBA partnership for fantasy sports company
Fantasy sports company DraftKings has inked a deal with the Philadelphia 76ers (the Sixers) to become the team’s official daily fantasy game partner.
Through the partnership, DraftKings becomes the presenting partner of several of the team’s digital platforms, including the Sixers’ official website, SIXERS.COM; Sixers Sixth Man E-News; and mobile application.
DraftKings will also present the Sixers Radio Broadcast on flagship station 97.5 The Fanatic (WPEN) and additional radio partners 97.3 ESPN South Jersey (WENJ), Sports Radio 1470 AM Allentown (WSAN), ESPN 1050 AM in Williamsport, WPDC AM 1600 in Elizabethtown, The Voice 830 AM (WEEU) and 103.1 FM State College.
“There is incredible opportunity emerging in the fantasy gaming market, and we are proud to be the first NBA team to align with DraftKings,” said Sixers Chief Executive Officer Scott O’Neil.
“DraftKings is on the cutting edge of the industry, boldly moving their business forward while taking intelligent risks – philosophies that embody the work we strive to accomplish every day at the Sixers. Today marks yet another step forward for us as we continue to revolutionize our partnerships, online offerings and fan engagement.”
”DrafKings is pleased to be aligned with one of the league’s flagship franchises, the 76ers, as our first NBA partner,” added DraftKings chief executive officer Jason Robins. “They are a remarkably well-run organization with incredibly entrenched fans, whom we are looking forward to exciting with our daily fantasy contests, experiences, and awards."