Thursday May 1,2014 : DRAGONFISH RENEWS BINGO CONTRACT WITH CASHCADE
Bwin subsidiary agrees to another four years.
Dragonfish, the independent B2B arm of 888 Holdings plc has inked a four-year extension of its bingo agreement with Cashcade Ltd., a member of the Bwin.Party group.
The renewed agreement means that Foxy Bingo, Cheeky Bingo and other Bwin.Party online bingo brands will continue to run on the Dragonfish platform.
Golan Shaked, director of games at Bwin.Party, said Thursday: “The Dragonfish team has proven to be an excellent partner over the years, enabling us to establish and maintain the UK’s most popular bingo brands. Extending the relationship will allow us to focus on implementing our growth strategy supported by a solid product roadmap that will increase our mobile footprint, expand our content offering and allow us to widen our market segments.
“Under the new agreement, we will look to secure a unique point of differentiation and potentially open up other revenue streams by introducing some of the most successful bwin.party proprietary games onto the Dragonfish bingo platform. The agreement will also support the execution of bwin.party’s tactical shift from ‘volume to value’ by enabling it to focus on developing its sports and poker products in-house.”