Tuesday, May 8,2012 : ONLINE CASINO APPOINTS A CHIEF MARKETING OFFICER
Jackpot Joy's Ella Hall joins Mr Green online casino
Online casino Mr Green has appointed Ella Hall as Chief Marketing Officer.
Prior to joining Mr Green, Hall was the head of marketing at the online bingo site Jackpot Joy. She starts her new role immediately and relocates from London to Mr Green’s headquarters in Malta.
“Mr Green is an instantly likeable brand where the focus on the overall gaming experience and responsible gaming constitute major parts. A brand with those strong foundations offers unlimited opportunities“, said Hall, who has a strong brand marketing background and held several senior marketing roles in the past, in companies like CNN, Eurosport and Time Warner.
She also has recent experience from commercially driven acquisition and retention roles and companies like Aviva Insurance and Lebara Mobile.
"Ella Hall will play an essential role for us to be able to step up the game and further strengthen our position on the market,” said Karl Bjerke, COO of Mr Green.
The CMO position is new, following the reorganization of Mr Green into three divisions, initiated in 2011 by Mr Green co-founder Mikael Pawlo.