Malaysian game network partners with Fetch TV.
Australia's Fetch TV has partnered with the Malaysian eSports network eGG (Every Good Game Network) to offer round-the-clock eSports content to the burgeoning millions of young competitive video gaming fans.
Competitive gaming is attracting significant audiences around the globe, with 36 million fans watching the 2015 League of Legends world championships streamed live online. While the tournament was streamed on YouTube, twitch.tv and Azubu, with a peak audience of 14 million concurrent viewers during the final, traditional broadcaster BBC also streamed live matches within the United Kingdom.
The new Aussie channel opened just in time to cover the $3 million Guaranteed Dota 2 Boston Major Grand Final over last weekend, according to a Sydney Morning Herald report, which notes that there are plans to present live action from a wide range of eSports video games that include League of Legends, Call of Duty: Black Ops and StarCraft II.
eGG also focuses on gaming culture including game reviews, coverage from gaming conventions and talk shows similar to traditional sports networks.
Our readers will recall that two months ago Sky TV and ITV partnered up to launch GINX TV, the UK’s first 24/7 eSports channel.