Monday May 21, 2012 : EUROLEAGUE IPAD APP FROM BWIN
 
Innovative supplement to pro basketball sponsorship
 
EuroLeague Basketball and bwin have launched an iPad app titled "bwin Euroleague Playbook" providing fans, players and coaches with a source of tactical analysis and interactive content on Europe’s prestigious professional club basketball competition.
 
As an extension to bwin's sponsorship of Euroleague Basketball, the app features exclusive Euroleague video content where the viewer can study plays and tactics, select their favourite team and analyse strategies for the entire league.
 
Other features allow users to draw and customise plays with a swipe of the finger, compare their tactics with those of the pro coaches, share their own plays and check-out the strategies of other teams and coaches.
 
Thomas Priglinger, director of Mobile, Touch and Video at bwin said: “With the development of this app we wanted to bring something genuinely new and valuable to the thousands of Euroleague followers. Like sports betters, basketball fans have a natural affinity with tactics and statistics and this app provides pro-level analysis to enhance their game. This fits perfectly with our strategy to build long-term integrated partnerships.”
 
“The development of this cutting edge app is a great example of the innovation and commitment that bwin brings to Euroleague,” added Roser Queraltó, chief business development officer at Euroleague Basketball.
 
The bwin Euroleague Playbook app is available for free download from the Apple App Store at: http://itunes.apple.com/at/app/bwin-playbook/id525005128?mt=8