Monday August 19,2013 : GLOBAL CASH ACCESS LAUNCH IGAMING SPECIFIC PRODUCT
Expansion into interactive environment
Global Cash Access (GCA) has launched Everi, a payment and monetisation solution focused on interactive gaming.
The new product is intended to bridge the payment gap between land-based and interactive gaming said a company statement, and comprises Everi Payments a straight-through payments system that consolidates numerous payment options, traditional and alternative, into one payment wall and Everi's Digital Wallet which manages real money and social currencies.
“We are eager to expand our expertise in the traditional gaming payments space to the evolving interactive realm,” said David Lopez, President and Chief Executive Officer of GCA. “Everi will revolutionize the payments process by making interactive gaming payments an integral part of the player loyalty and monetization process for online and land-based gaming operators through its complete integration with GCA’s kiosks and expansive land-based operations.”