SBtech in Deal With Evoke Gaming


For fully managed sportsbook platform and service for Redbet brand.

SBTech’s hot streak continues with its latest deal for the provision of a fully managed sportsbook and its Chameleon360 sports betting platform to Evoke Gaming, the interactive arm of Swedish media conglomerate, Bonnier.

SBTech's sportsbook systems will run on the NYX platform following the successful upgrade by Spanish operator Luckia to NYX-integrated SBTech infrastructure.  Luckia's move over from Kambi made it the first operator to combine SBTech and NYX technologies.

The Chameleon360 will provide Evoke Gaming’s growing sportsbook brand, Redbet, with analytics capabilities, personalization, configurable bonusing and sportsbook features, as well as intelligent CRM, internal marketing and reporting capabilities.

"Our partnership with SBTech represents a new era for Redbet and will play a key role supporting our expansion plan,” commented Fredrik Staël von Holstein, chief executive officer of Evoke Gaming.

Evoke Gaming’s brands include Redbet, Vinnarum, Bertil and MamaMiaBingo. The group offers Bingo, Casino, Sports and Poker.