For land-based casinos to extend customer engagement on and off property.

Gaming tech firm Pariplay Ltd. has launched a new mobile gaming platform which will enable land-based casino patrons access to real-money and free-play casino gaming via a branded iOS or Android App for mobile and desktop.

The Eyeon system will allow a casino visitor to install the propertys branded app featuring a wide range of digital content onto their personal tablets and smart phones, or, alternatively, access the games via a pre-installed app on the casinos own mobile devices. 

Content on the app comprises online slots, instant win, scratch cards and bingo games developed by PariPlay’s in-house development studio. Virtual sports, video bingo, slots and other games developed by third party industry providers will also be on offer.

The platform offers intuitive features such as switching from real-money play to free-play when patrons leave gambling-designated areas.

"Eyeon allows casinos to offer their patrons a truly omni-channel experience, which will have a significant impact on their overall customer engagement and, ultimately, their bottom line,” Gili Lisani, chief executive officer of PariPlay said.