FACEBOOK APP CENTRE LAUNCH

Friday June 8, 2012 : FACEBOOK APP CENTRE LAUNCH
 
Developed to showcase ‘best social apps'
 
Social network Facebook announced the imminent worldwide launch of its App Center today, inviting third party developers to submit their apps for inclusion in the beta phase.
 
The Center is currently offering the service in the U.S. and assists users in finding or discovering Facebook apps or redirects them to Google and Android App stores if the app has already been downloaded reports Brand Republic.
 
The App Center, catering for both iOS, Android and Facebook apps which will require a Facebook login, will institute app user ratings as success and uptake indicators.  Apps that receive poor user ratings or fail to meet quality guidelines won't be listed in the App Center, while high ratings will ensure apps are prominently displayed.
 
Both in-app purchases and paid app options will be available to developers with the inclusion of a "simple-to-implement" payment feature allowing users to pay a flat fee in order to use an app on Facebook.com.
 
Tech reports indicate that Facebook users will use Facebook Credits to purchase apps, which would in effect provide Facebook with a 30 percent cut of revenue.
 
Facebook punts the Center as providing added growth opportunities for developers', but it will no doubt also provide the social network with first dibs at new developments and additional revenue streams.