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FremantleMedia Enterprises inks licensing agreement with Hasbro

Tuesday May 29, 2012 : TRIVIAL PURSUIT AND CONNECT 4 ONLINE SLOT THEMES FROM FREEMANTLE

FremantleMedia Enterprises inks licensing agreement with Hasbro

FremantleMedia Enterprises (FME) has inked an agreement with leading global branded play company, Hasbro, Inc. to develop the Trivial Pursuit and Connect 4 brands for slots and instant win games for online and mobile gambling channels.

The two games are highly visible global brands, and FME plans to develop and translate them into the online and mobile gambling environment, available to UK and European players via the OpenBet and GTS platforms.

Simon Murphy, head of gambling for FME, EMEA, commented, “The new addition of the gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content.”

FME’s gambling division has previously licensed, developed and distributed branded games for online, mobile and land based slots across a number of brands including The X Factor, Britain’s Got Talent, The Price Is Right, Family Fortunes and Space Invaders

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