Wednesday May 16, 2012 : GALA CORAL SOLE DAILY MIRROR EURO 2012 BETTING PARTNER
Big reach in Euro 2012 marketing drive
In a GBP 500 000 deal negotiated by the7stars, Gala Coral Group will become UK National daily newspaper the Daily Mirror's sole betting partner for the Euro 2012.
Olly Raeburn, retail marketing director at Gala Coral, said: “The7stars has created an exciting campaign which ticks all the boxes for Gala Coral. It’s focused on one of the most talked about sporting events of the year and will put us directly in front of eyeballs within our key target audiences.”
Launching in June 2012, readers will be offered a number of exclusive deals and incentives including free bets and bespoke odds, reports The Drum.
Liam Mullins, head of press at the7stars, added: “The Mirror is known for its great football coverage, so it’s a perfect fit for Gala Coral in order to reach football fans during Europe’s biggest footballing event. We’re hoping for a fascinating tournament for fans to really get excited about.”
Mark Field, head of business development for Mirror group advertising, added: “Working with the7stars and Gala Coral we have created a great partnership which marries our outstanding football coverage with contextual and relevant bets. It’s a great example of how collaborative thinking creates excellent engagement with readers.”