Wednesday May 21, 2014 : OPENBET TO POWER GALA BINGO "FLUTTER" BETTING PLATFORM
One for the ladies
Sportsbook and software provider OpenBet will power Gala Bingo's new betting platform, Gala Bingo Flutter, set for launch in time for the 2014 Brazil World Cup.
Gala Bingo “Flutter” was developed in conjunction with Coral, a longstanding OpenBet customer, and will focus on high profile sporting events and entertainment events that will appeal to its predominantly female player base.
Gala Flutter will also offer Lotto supplied via the OpenBet platform and Coral will provide its trading expertise and price feeds which will be integrated directly into the system.
Alison Digges, Gala Bingo Director said: “Choosing OpenBet to provide our betting platform was an easy decision. With their unrivalled sportsbook software and Coral’s trading expertise, it has allowed us to launch
Gala Flutter ahead of the 2014 World Cup and allow our thousands of customers to have a little Flutter on the biggest sporting event this year.”
OpenBet's senior vice president of technology, Nikos Kryvossidis, added: “This demonstrates how open, flexible and scalable our betting platform can be, enabling a seamless integration between both B2B and B2C operators. We are delighted that Gala Bingo has chosen our platform for their exciting new betting channel.”