Friday March 22,2013 : GALA CORAL EXPANDS SG GAMING RELATIONSHIP
Interactive games content deal
SG Gaming, the recently formed division of Scientific Games Corporation, has extended its land-based relationship with Gala Coral into the online environment.
The interactive element will enable the two groups to work towards providing players with multiple ways to access SG Gaming content across a range of channels.
SG Gaming’s content will be deployed on the GTS Edge platform with Rainbow Riches and Ca$hino as the first games available, and a roll-out of additional content planned in the near future.
Alex Stephens, Managing Director of Interactive at SG Gaming said: “We are delighted to be building on the strong foundation of SG Gaming’s relationship with Gala Coral and working with them to bring our legendary games to even more players.”
Mark Kemp, E-Gaming Director at Coral said: “We have had a successful relationship with SG Gaming in our retail business for many years and are pleased to be expanding this further into online and multi-channel gaming opportunities, at a time when our Gala and Coral channels continue to expand in popularity since the launch of our new websites and mobile apps.”