July 10,2012 : MOBILE AND TABLET SHOULD BE VIEWED AS ACQUISITION TOOLS
Total online gambling wagers expected to reach $100 Billion by 2017
Juniper Research author Dr Windsor Holden says sportsbook and exchange betting will reach $45 Billion by 2017 driven by the increasing popularity of the mobile and tablet platforms.
According to Holden, "Companies such as Ladbrokes, William Hill and Paddy Power are all seeing 40% or more of online sportsbook customers placing bets via a mobile or a tablet, with the result that those devices already account for around 20% of bets placed.”
Juniper Research's "Mobile Gambling: Casinos, Lotteries & Betting 2012-2017" report opines that while mobile is currently seen as a customer retention tool, operators should increasingly utilise the platform as a means of customer acquisition.
Other key findings from the report include :
– While most sportsbooks are moving towards browser-based applications for betting, native apps remain a key mechanism for service discovery.
– Adoption of casino-type mobile gambling is expected to accelerate rapidly in the US in the wake of last year’s landmark Department of Justice ruling which effectively reopened that market for remote gamblers.
– Wagers via mobile devices across all forms of gambling are expected to reach $100bn by 2017.