Product expected to go live in July 2013
Italian operator Gamenet Italy has signed up for the Inspired Gaming Group's virtual sports for the Italian market.
Under the terms of the deal Gamenet customers will be able to bet on Inspired virtual events using Gamenet's own online platform at Gamenet.com as well at through over 100 retail betting shops in Italy.
Virtual sports on offer will encompass football, horse racing, horse trotting, greyhound racing, speedway, motor racing, tennis and cycling.
Gamenet joins a host of other Italian operators utilising Inspired’s virtual sports offering that include SNAI, Sisal, Eurobet, Cogetech and Lottomatica.
Inspired has entered the Italian authority AAMS' homologation process following legalization that legalised fixed-odds bets on virtual sports events online. The company expects to have its products go live in July 2013.
Steve Rogers, Managing Director of Inspired’s Virtual Sports division, commented: “This is a very special moment for the new Virtual Sports market in Italy and for Inspired. Our years of experience worldwide have demonstrated that our virtual sports products generate incremental revenues for sports betting operators across all channels. Our premium content package continues to deliver revenues far in excess of those of our competitors. We supply our virtual sports to many of the world’s most successful gaming companies and we’re delighted to announce Gamenet as a new customer.”