Friday October 2,2015 : NEW GAMBLING ADS ON THE WAY
Genting"s "The Player" and ‘Why aren’t you in Sky Vegas?’ from SkyVegas.
UK online punters will soon be bombarded by more new television advertisements as Genting and Sky Vegas drum up business through their respective advertising agencies.
Genting Alderney Limited is going after "The Serious Player" as part of a big-money campaign which kicks off next week. Created by LRD e-Gambling Partnership, the ads have a heavy land casino component meant to associate the online experience with that of more traditional gaming and draw in ‘serious gamblers'.
Check out the preview here: https://www.youtube.com/watch?v=7uoCFifcKLc
In contrast, the new SkyVegas advertisement "Why aren’t you in Sky Vegas?" (also due to flight next week) is more vibrant, noisy and dynamic, with a distinctly American flavour.
Marketing head Daniele Phillips says that market research showed punters have difficulty in differentiating between online casino brands in a crowded marketplace, and the campaign is designed to create a bold and distinctive SkyVegas style to break away from the herd.
The advertisements were created by the McGarryBowen agency and are supported by a revamped website and extensive promotional activity.
See the preview here: https://www.skyvegas.com/vegas?offer=133&aff=9401
In related news, this weekend's epic Rugby World Cup clash between Australia and England will see online sports betting firm NetBet active around Twickenham with its innovative "Make Some Noise" van campaign, which dishes out megaphones to fans and urges them to break decibel level records at the stadium (and they ban vuvuzelas in European soccer matches!?).
Designed primarily for the UK Premier League football stadia by the Dice agency in London, the theme clearly has application in the rugby world, and NetBet is depending that it will make an impact and bring in business.
Thus far the Aviva stadium in Dublin holds the decibel record at 101dB, recorded during the Six Nations rugby test when the Irish beat the French. More recently the Millennium stadium in Cardiff managed 92dB.
The campaign is backed by advertising and PR support that includes a "leaderboard" of decibel levels from sources like rocket launches and jet engines.