In a bid to attract younger demographic

Newcomer LottoInteractive has launched Star Match, a new match-3 digital scratch card game powered by IGT’s iLottery platform, for the Georgia Lottery.

Described as a first for the Georgia Lottery, Star Match is a “Candy-Crush” type game in which players need to match three or more Hollywood icons to collect as many stars as possible, along with other bonuses and points, to win a prize.

"Were thrilled to be the first lottery in the world to launch Star Match," Debbie Alford, president and chief executive officer of Georgia Lottery Corporation said. "This mobile-game-inspired addition will enhance our product offerings and deliver engaging content to our players."

Star Match is available for real-play throughout the State of Georgia on iDevices, Android, PC or Mac.

The Star Match demo can be watched here: Lotto interactive is led by founder Brian Ward who boasts a twenty-year studio and operations career with video game giants Electronic Arts, Microsoft Xbox, and Activision.