Tuesday April 30, 2013 : GLOSSY BINGO GOES LIVE WITH MICROGAMING
 
Sister site to Butler's Bingo targets younger demographic
 
Microgaming has announced the launch of Broadway Gaming's second online bingo site Glossy Bingo.
 
A sister site to Butler's Bingo, which launched on Microgaming's Bingo Network in July 2010, Glossy Bingo is designed to look like the cover page of a glossy magazine and will offer a host of bingo variants, a comprehensive side game portfolio and access to Microgaming's Progressive Jackpot Network.
 
Ian O’Farrell, Player Experience Manager at Broadway Gaming Ltd, commented: “The Glossy Bingo site has been developed to target a different player demographic from that of Butler’s Bingo. Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a “glossy” magazine reader. The site resembles the high-quality and fashionable nature of a glossy publication whilst utilising Microgaming’s first-class Bingo software to enrich the players’ journey through the site.”
 
“Microgaming Bingo provides a wealth of functionality to power a successful online Bingo site. Our core back office and player management framework allows operators to drive significant life-time value. In addition, it has allowed Broadway Gaming Ltd to implement its diverse and targeted marketing strategy for its launch and on-going operation of Glossy Bingo. Our Bingo software has proven extremely effective for Butler’s Bingo and we are confident following a promising start, that Glossy Bingo will be as successful as its sister site,” added David Reynolds, Head of Bingo at Microgaming.