Republicans seek to apply online and social networking skills to presidential campaign
The Washington DC publication Politico reports that Republican Party leaders have chosen Google and YouTube as the "Official Social Platform and Live Stream Provider" of the 2012 Republican National Convention.
"For the Republican National Convention, the new partnership with Google means it can upgrade its convention experience ahead of the most digitally oriented presidential election ever. For Google, its coming work with the RNC is just the company's latest overture in relationship building with Republicans," the publication notes at: http://www.politico.com/news/stories/0412/75098.html
The author of the piece notes that Google plans to livestream convention events using Google+ Hangouts and show off parts of the convention floor on Google Maps, while teaching delegates and others on hand how to share their experiences online.
RNC chief exec William Harris said in a statement the goal is to provide voters "an unprecedented degree of participation and, for the very first time, [give] every American who has access to a computer, tablet, video gaming system, interactive television, or video-enabled smart-phone an exclusive backstage pass to the podium of a national political convention."