NEW I-GAMING PLATFORM FOR GO WILD GROUP
Online gambling firm to retain its long-established links with Microgaming.
The European online gambling group GoWild has announced the launch of its own new online gaming platform, providing entertainment in addition to its Microgaming games, which will now be delivered via the Quickfire platform.
The new platform will carry games from more than 15 software providers, including Net Entertainment, Evolution Gaming, Novomatic, Scientific Gaming, Play’n GO, iSoftBet and Yggdrasil Gaming, with the first commercial release scheduled for Q2-2017.
A GoWild statement claims that the powerful new platform will allow GoWild Casino to offer a wider combination of games, hand-selected from more than 15 of the top gaming software providers. In addition, it boasts a sophisticated CRM system that will enable the operator to deliver unprecedented promotions, with personalised offers and content to its full player base for enhanced retention and customer loyalty.
The platform will also feature a banking and cashier system offering a variety of local payment options in all the key markets.
GoWild chief executive, Itai Zak said in the statement:
"GoWild has enjoyed an exclusive relationship with software giant Microgaming over the past 10 years. This has been a fruitful time for us, with Microgaming powering and supporting our growth. As we move to our own platform, we look forward to continuing to work with Microgaming through its Quickfire platform, as well as with other software providers, to deliver best-of-breed content and an exceptional user experience to our loyal players.”
Roger Raatgever, CEO at Microgaming, commented:
"By utilizing the Microgaming casino platform, GoWild has experienced exceptional growth over the past decade. With a very strong relationship in place, we will continue to support their growth by delivering the biggest and best games portfolio to their new igaming platform via our Quickfire product."
Through Quickfire, GoWild will have access to over 500 Microgaming games, including branded titles such as Game of Thrones and Jurassic Park. New dual-release games are available monthly, providing GoWild with fresh and original content.