Friday May 18, 2012 : BOYLESPORTS SIGNS UP FOR GREYHOUND COVERAGE
New multi-platform deal enhances land and online offering
Irish independent bookmaker Boylesports completed another supply deal this week in a new agreement with live data provider SIS for its Greyhound racing coverage.
The agreement adds to the firm’s offering in both its retail and e-gaming services on Boylesports.com.
Sharon Byrne, commercial manager, Boylesports, said: “Our customers are always our primary focus and we are committed to continued investment in our services and facilities, giving customers the very best possible Boylepsorts.com experience. This valuable service enhances both our retail and online product, offering our loyal customers even more markets than ever before.”
Dominic Atkinson, head of business, SIS, said: “Boylesports has long been a valued customer in the retail space and we want to work with them as closely as possible to help them develop their online offering. Greyhounds is a key element in bookmaking and SIS has premium content to offer customers.”