Monday October 28,2013 : MTR GAMING LAUNCH PLAY-FOR-FREE ONLINE CASINO
In partnership with Aristocrat Technologies
MTR Gaming Group has launched its "INCLUB" online player's club and free-to-play INClub online casino, strategically positioning itself to take advantage of U.S. legislatory advancements in online gambling.
The initiative offers MTR Gaming members a fully-integrated online play-for-free casino, private messaging, dedicated social media feeds as well as direct links to MTR's terrestrial casino property websites.
The company partnered with Aristocrat Technologies for the provision of the online casino platform back in March 2013 . Oracle will provide its Social Relationship Management platform as part of MTR's social network back-end.
“This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company’s three gaming markets,” said Joseph Billhimer, MTR President & COO. “Its exclusivity, design, functionality and complete integration with a variety of exciting features and value propositions will enhance the customer experience and garner more patron loyalty. It also positions the company to move quickly against the advent of real money internet gambling.”
Fred Buro, MTR's chief marketing officer believes the platform will exploit over 200 million social networks, blogs, channels and conversations taking place in the online world while giving the company a variety of inexpensive new tactical marketing functions.
“With a simple click, INClub members can engage club staff or each other on various platforms and channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It’s innovative and intuitive, it was designed and developed by us and we are very proud of it,” said Buro.
“MTR has been an incredible partner for years, and they have always been willing to embrace new technologies to benefit their customers,” added Aristocrat Vice President of System Sales and Marketing Kelly Shaw. “This new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and provides MTR another way to stay connected with their valued customers.”