Tuesday February 03,2015 : INSPIRED ACQUIRES MERKUR GAMING JOINT VENTURE
To expand focus from VLT to other platforms.
Inspired has completed the acquisition of its Merkur Inspired joint venture with Gauselmann Group-owned Merkur Gaming founded in 2011 on a 50/50 basis for the Italian VLT market.
Following the acquisition, Merkur Inspired will be rebranded as simply Inspired and its focus will shift to fully integrating content across all platforms including online and mobile to enhance performance and productivity.
“This investment is testament to our ongoing commitment to Italy, which is the largest gaming market in Europe. With full brand ownership we can maintain and grow our leadership position,” Vitaliano Casalone, president of Inspired Italia said.