Facilitates expansion of content to new demographic

Virtual sports supplier Inspired Gaming Group (Inspired) has completed its acquisition of We R Interactive for an undisclosed consideration.

The deal encompasses the main assets and employees of the UK-based social games content developer along with its I AM PLAYR and We R Football game titles.

Inspired aims to increase its brand awareness and appeal to a new demographic of mobile players by incorporating the social gaming content expertise of We R Interactive.

“Mobile is a key focus for Inspired and our customers, and the rise of social games on mobile devices has some interesting lessons for the real-money gambling world in terms of player engagement and entertainment,” commented Luke Alvarez, founder and chief executive officer of Inspired.

“This acquisition reinforces our leadership in virtual sports on mobile and opens our content up to a new group of gamers. The We R Interactive team is passionate, smart and forward-thinking – they are a great fit with Inspired and our culture.”