Wednesday October 30,2013 : INTRALOT LAUNCH INTERACTIVE OPS IN POLAND
Successful land-based operation expanded to internet
Intralot subsidiary in Poland, Totolotek, has launched interactive operations in Poland following its award of a 6-year betting license from the Polish Ministry of Finance in July.
Totolotek, in collaboration with Intralot Interactive, is offering Polish players a Fixed Odds Betting product which includes Live Betting and Football Pool Games.
Accessible through totolotek.pl, the games which are deployed through Intralot's platform were based on and customised through research into Polish players' attitudes, behaviours and interests.
Adam Lamentowicz, chief executive officer of Totolotek said the move to interactive was the logical choice following its successful land-based operations in Poland: "We have decided to enter the Polish interactive market, so as to continue to offer to our customers in the country a variety of exciting games that can now be played also from the comfort and easiness of their PC."
”This new step in Poland ratifies our commitment to continue our long and successful operation in the country, but it also underlines INTRALOT Group’s strategy toward offering to players worldwide a ‘Universal Gaming Experience’, meaning the convergence of the multiple User Interaction Channels – Retail, Internet, and Mobile,” added Fotis Mavroudis, Managing Director Europe/North Africa Region of INTRALOT Group.
The newly launched interactive product is expected to be made available on the mobile platform in the near future.