Friday September 7, 2012 : JACKPOTJOY LAUNCHES GBP 4 MILLION MARKETING CAMPAIGN
"Just for the Jackpotjoy of it"
Gamesys subsidiary Jackpotjoy.com has launched a GBP 4 Million marketing campaign to encourage greater interaction with its members.
On site members will have new and exciting features said the company, with a strong Social Media undercurrent between Jackpotjoy's Facebook and Twitter accounts.
"Jackpotjoy.com has always focused on the importance of having fun," said managing director Michael Saunders, "…and especially in the current climate, people, more than ever, need to embrace doing something silly, that's what the campaign's all about, to get the nation smiling again!"
The new campaign will be supported by a TV advertising segment featuring a couple of competitive pensioners drag racing on mobility scooters with further adverts planned for rollout later in the year.
Barbara Windsor will retain her role as the "Queen of Bingo" in the TV Campaign and will ask viewers "what they would do Just for the Jackpotjoy of it."