Saturday February 15,2014 : JOJU GAMES TO USE FLOWPLAY SOCIAL GAMING PLATFORM
Hybrid bingo-social gaming product Fringo to spearhead move.
The Vegas World social gaming app platform developed by Seattle-based FlowPlay has been taken up by JoJu Games, which is to launch its hybrid bingo-slot product Fringo using the platform.
The publication VentureBeat reports that FlowPlay has big ambitions for its platform in the social casino vertical, making it possible for developers to quickly enter the market, where independent researchers have differing opinions on the potential that range from $2 billion last year to $4.4 billion by 2015.
Undeterred by the competitive nature of the market, Derrick Morton, FlowPlay's CEO, told VentureBeat that developers are hungry for a way to differentiate their social-casino titles.
“True innovation will come when developers expand beyond single-player slot games to offering unique, multiplayer titles that foster a truly social experience,” he said.
FlowPlay’s white-label platform takes much of the burden associated with getting a product into the market off the developer, but still allows them to differentiate themselves and their product.
Joju Games is a case in point, claiming that the use of the FlowPlay system will enable it to cut its development time cycle by half.
FlowPlay claims that it has created game distribution integrations with every major Web and mobile platform, including WildTangent, Yahoo Games, Google Play, iTunes, the Kindle store, Facebook, and both iOS and Android smartphones and tablets.
It has in-game advertising partners that allow developers to integrate and monetise in-game ads from eight partners, along with an established payment system with a network of more than 20 different payment providers, including all major credit cards and PayPal.
Morton says that the platform includes an analytics and reporting dashboard with 300 different metrics, which developers can use to analyse gameplay and revenues based on player location, activity, platform, and payment method.
FlowPlay launched its Vegas World online platform in 2012 after development work since 2006, and claims that it includes wide social gaming interaction and expansive multi-player capabilities. Intel Capital and the founders of Skype are major investors.
Joju Games is headed by developer Juan Gril, who has more than 50 casual games such as the popular Bingo Blingo.