KAMBI CLINCHES MAJOR MEXICAN SPORTS BETTING DEAL
Agreement inked with Apuestas Internacionales, S.A. de C.V. for the provision of multi-channel sports betting service for the brand "PlayCity".
Kambi and Apuestas Internacionales, which has 17 casinos in operation under the brand "PlayCity", have signed an agreement for Kambi to be the exclusive supplier of sports betting services for the PlayCity land and online casinos.
The deal follows a successful proof of concept trial period in which Kambi deployed its retail offering in two of PlayCitys casinos in Mexico.
Kambi will provide sports betting services to PlayCitys entire Mexican land based casino network and to its online operation, offering PlayCitys customers a contemporary omni-channel sports betting experience.
Kambi is now live in five of PlayCitys casinos and the plan is to deploy in twelve more casinos by the end of March 2017.
Kristian Nylén, CEO of Kambi said in a statement this week:
"Kambi has shown it can translate its online user experience into its retail offering for PlayCitys casino customers with its unique over-the-counter and self-service betting terminal offering."