To facilitate acceleration of sportsbook strategy.

Former Ladbrokes Coral sportsbook director, Keith O’Loughlin, has joined NYX Gaming Group in the role of executive vice president sportsbook.

Marking a key product leadership appointment, O’Loughlin will be responsible for delivering the groups sportsbook strategy across all markets.

Matt Davey, chief executive officer of NYX Gaming Group, commenting on the appointment, said: “The road ahead in terms of new technology, customer needs and consumer demands is full of opportunity and Keith brings a tremendous level of both product experience and leadership capabilities across these critical areas. This is an exciting period of growth for the group and I’d like to welcome Keith to the team.”

Prior to his appointment at Ladbrokes Coral, O’Loughlin served as chief executive officer and chief technology officer of Boylesports.