Wednesday April 13,2016 :  PADDY POWER DEBUT KICKER INNOVATION

Customers offered side-bet on initial bet-slip.

Paddy Power clients will be introduced to a new bet-slip feature dubbed Kicker.

Customer’s who place a win bet will be offered a winning margin side bet on their bet-slip by clicking the Kicker logo to see what added extras are on offer negating the need to go back to the betting page or begin searching through the markets.

The selected Kicker side-bet can then be added to their initial bet-slip at the click of a button.