DRAFTKINGS PARTNERS LA GALAXY AND STUBHUB CENTER
Gains top-level brand exposure across digital and in-stadium platforms.
American professional soccer franchise Los Angeles Galaxy and California State University-situated sports complex StubHub Center have partnered daily fantasy sports giant DraftKings.
Amongst other promotional initiatives, DraftKings assets will be highly visible across all digital LA Galaxy properties and at the StubHub Center, including field-level signage, a designated DraftKings Entrance and an exclusive DraftKings area located in the center’s concourse.
In addition to branding and in-stadium elements, LA Galaxy and DraftKings will partner for once-in-a-lifetime VIP experiences and cash prizes through exclusive contests.
“We are very proud to partner with DraftKings and continue to enhance the LA Galaxy fan experience at StubHub Center,” said Robert Vartan, Director of Partnership Sales at LA Galaxy and AEG Global Partnerships.
“This partnership will launch numerous unique and entertaining opportunities for Galaxy fans and guests at StubHub Center. We look forward to a successful relationship with DraftKings.”