Friday September 16,2011 : Agreement with Blueprint Gaming and Ash Gaming
Bookmaker Ladbrokes has entered into a games supply agreement with slot games developer Blueprint Gaming, and Ash Gaming, games developer to the betting and gambling sector.
Under the terms of the agreement, Blueprint Gaming and Ash Gaming will supply games to Ladbrokes’ betting and gaming website
The agreements will offer both parties revenue growth opportunities and will enable Ladbrokes to provide its customers with a premium range of games.
Richard Glynn, chief executive officer, Ladbrokes commented:  “These agreements reinforce our commitment to work with best in class suppliers.  Blueprint Gaming and Ash Gaming deliver exciting games which will complement our current and growing games portfolio for our existing and new customers."
Along with the new casino and games contract with Microgaming agreed in June 2011, the new agreements expand on the range of games available to Ladbrokes customers forming part of the broadest portfolio ever offered by Ladbrokes.
New games from Ash that will launch with Ladbrokes include Amazon, Alice's Wonderland, Pharaoh's Treasure and Midas Millions with new games from Blueprint to include Viz, Zuma, Chuzzle, Bejeweled 2 and Casper.