Ladbrokes has launched a social networking initiative

Wednesday February 6,2013 : LADBROKES POKER SOCIAL SERIES
Just wants to be followed or  liked
Ladbrokes has launched a social networking initiative on Facebook and Twitter titled the Ladbrokes Poker Social Series using the strapline Ladbrokes Poker just wants to be liked.
Facebook fans and Twitter followers are encouraged to ‘Like" Ladbrokes' official Facebook page or "follow" the official Ladbrokes Twitter Poker account to play in the Euro 75 000 Ladbrokes Poker Social Series.  Only then will they have access to Passwords for the Social Freerolls and Tournaments which are disclosed on Facebook and Twitter pages.
Marketed at "all those social and tech mad players out there (and we know there are thousands of you, you wouldn’t be playing online if you didn’t believe in the internet)".
Ladbrokes said it will run promotions specific to Facebook and Twitter followers throughout the year.