GAN LAUNCH LADY LUCK WITH ISLE OF CAPRI
New social casino launch to be followed by Lady Luck Solitaire later this year.
US land based casino operator Isle of Capri Casinos has launched its Lady Luck social casino brand under a new interactive arm of the company.
The social casino developed on GAN’s simulated gaming platform is supported by Isle of Capri’s 14 casino properties across the US and is described as a global contemporary lifestyle brand.
The LadyLuck.com responsive web application and native mobile apps for Apple and Android devices were custom-developed by GAN over a multi-month period during the first half of the year.
“The growing social casino market represents an opportunity for Isle of Capri to bring its unique Lady Luck® lifestyle brand online,” Eric Hausler, chief executive officer of Isle of Capri Casinos, Inc. commented.
Looking ahead, Isle of Capri expects to launch GAN’s casual skill-based mobile gaming application ‘Lady Luck® Solitaire’, designed to support user acquisition marketing of the Lady Luck® social casino.