1/21/2012 :  BET365 EXTENDS RACING SPONSORSHIP
 
Good bet for all as sponsorship increases prize money and company profile
 
Online betting and gaming company Bet365 has extended its sponsorship of the Old Newton Cup and Lancashire Oaks races held at Haydock Park Racecourse in the United Kingdom in a further three-year agreement signed this week.
 
The sponsorship enables Haydock Park to increase prize-money on the Old Newton Cup – its most historic race – from GBP 60 000 to GBP 100 000.
 
The day of the two races, which this year will be on Saturday July 7, traditionally attract the largest Saturday attendance of the year at the racecourse.
 
Dickon White, Haydock Park’s managing director, said: ““The valuable contribution that bet365 will be making to this day has allowed us to raise the level of prize-money for the Old Newton Cup, Haydock Park’s most historic race and one of British racing’s ‘Heritage Handicaps’.”
 
Denise Coates, joint chief executive of bet365, said: “We have developed a very strong and commercially valuable relationship with Haydock Park Racecourse through our support of one of the showpiece occasions of the Flat racing season.  Lancashire Oaks and Old Newton Cup day affords us a high profile in the summer and it is excellent that we have extended our sponsorship for a further three seasons.”