Wednesday April 17, 2013 : INTERWETTEN LAUNCHES EVOLUTION PRODUCT IN SPANISH MARKET
Live dealer roulette content expansion
Interwetten has gone live with Evolution Gaming's online Live Roulette in the Spanish market.
The live dealer game is streamed from Evolution’s new land-based Live Studio in Murcia, Ruleta en Vivo at Casino Rincon de Pepe and is hosted by native speaking Spanish dealers operating from 12 noon to 4am local time, 7 days a week.
Founded in 1990 as a telephone-based sports betting specialist, Interwetten has grown into a global online entertainment company offering both live sports betting and online games. The move into Live Casino in Spain is the latest expansion for the brand, which serves customers in more than 70 countries.
Commenting on this latest launch, Mario Bilic, Interwetten’s Head of Casino, said: “Our global growth strategy is very much focused on reacting quickly to local market opportunities and then ensuring we deliver the best online betting and playing experience to customers in that market. Evolution’s Ruleta en Vivo studio in Murcia gave us a ready-made Live Roulette solution that meets all our needs. It’s a world-class, fully compliant service, and we’ve been able to roll out the service very quickly. From a purely commercial viewpoint, it has given us rapid access to another regulated market segment as well as an immediate additional revenue stream.”
Sebastian Johannisson, Head of Account Management at Evolution, commented: “We are delighted that another major online brand has chosen to use the state-of-the-art Live Roulette broadcast facility that we have created at Casino Rincon de Pepe. The turnkey element of the solution was critical. Once the business decision was made it was a case of making the required system connections. Time to market can be very rapid indeed, which in today’s changing and competitive market is vitally important.”