Posted 2/4/11 : Nordic and Baltic customers to be the first to experience the service
Malta-licensed Nordic Gaming Group Ltd has acquired the rights to the Watch&Bet live streaming service from sports media company PERFORM in a three-year deal finalised this week.
Customers in Nordic and Baltic countries, serviced respectively by the NordicBet and TrioBet brands, will be among the first to enjoy the live streaming service. The feature is free of charge to all Nordic Gaming Group customers in Denmark, Finland, Norway, Sweden, Estonia, Latvia and Lithuania, who can now watch live sports via the websites – twenty-four hours a day.
League and championship football and a strong portfolio of tennis content are among the events NordicBet and TrioBet will offer. Other sports offered include basketball, volleyball, handball and snooker.
Kari Luukkonen, Head of Sportsbook at Nordic Gaming Group, said: “We are very satisfied with the acquisition of the Watch&Bet service, which will certainly strengthen our already strong and attractive Sportsbook”.
“We are very happy to co-operate with both TrioBet, the leading gaming company in the Baltic region, and NordicBet, a brand with a very strong reputation in the Nordics”, added Ross MacEacharn, Managing Director of Watch&Bet.