Wednesday September 26,2012 : ZUKIDO IN DISTRIBUTION DEAL WITH SPORTS GAMING FIRM
New bet-type games to be marketed to betting and gaming industry
Surrey, UK-based company Living Sports and sports betting and e-gaming digital agency Zukido have signed an exclusive distribution agreement involving Living Sports Roulette Football, Roulette Darts and Roulette Cricket games.
The set of games feature a second screen experience combining in-play sports betting and casino style wagering. Roulette Football, as an example, takes traditional markets including Goals, Cards, Free-kicks and Fouls and allows punters the chance to bet minute-by-minute using the customary and familiar Roulette board and chips.
David Sargeant, commercial director at Zukido, said: “The Living Sport games are simple and compelling. The new bet-types combined with the familiar roulette board interface provide an exciting and complementary product for the in-play punter. These games sit perfectly alongside our existing integrated in-play solutions and we hope this deal helps reinforces Zukido's position in the sports and live betting product space.”