Aspect Gaming acquisition of Longshot Interactive
Monday February 4,2013 : ASPECT GAMING COMPLETES LONGSHOT INTERACTIVE ACQUISITION
Valuable proprietary Baccarat game for deployment in Asian market across multiple channels.
Asian-based gaming supplier Aspect Gaming has announced the completion of its acquisition of Longshot Interactive, a Las Vegas-based casino games developer focused on the Asian market, for an undisclosed consideration.
According to Aspect’s chief executive officer Justin Nguyen, the acquisition adds a valuable portfolio of proprietary baccarat variants to Aspect's existing library of slot offerings, a game that adds a significant dimension to Aspect’s core capabilities in the Asian market it focuses on.
"In Macau alone, baccarat accounted for more than 90 percent of last year's USD38 billion gaming revenues. While the adoption of electronic table games (ETGs) is growing rapidly, it's based on ‘public domain' baccarat, so dependence on high wagers and/or volume remains a problem for mass market play.
“Longshot's baccarat variants, on the other hand, provide the player with a perceived edge and higher volatility, while increasing hold for the house. Ultimately, we feel these baccarat variants will be the basis for the ‘video poker of Asia,'" said Nguyen.
Aspect's casino gaming content is developed to appeal to the Asian demographic and its library of GLI and Macau regulation-compliant games are based on themes of Chinese cultural significance, all developed in-house with local Chinese design and R&D teams.
"Aspect and Longshot share a belief that gaming growth will be driven by the rising Chinese middle class and both are dedicated to bringing culturally relevant and compelling content to this market," added Ameesh Patel, chief executive officer of Longshot Interactive. "Now that we're a part of Aspect, we're able to fully utilize Aspect's China game studio and significantly accelerate our time to market."
Longshot's proprietary baccarat game will be integrated in to Aspect's platform to deploy into land-based, online, social and mobile casinos in free-to-play and real-money-wagering options.
The principals of Longshot Interactive will join Aspect's Advisory Board.
"Ameesh Patel, Jeffrey Fine, Ofir Ventura, John Lin and Seth Schorr collectively bring a combined 100 years of gaming industry experience to Aspect and we're delighted to have them help guide Aspect's growth," said Nguyen .
Aspect owns Grand Orient Casino, a free-to-play game on Facebook.