Distribution and services deal with omni-channel platform provider.

Lottery software supplier Lottotech will extend its online lottery content with omni-channel platform provider Mediatech Solutions.

The distribution and services deal will see Mediatech boost its lottery product offer with the integration of Lottotech’s flexible software.
Mediatech’s white-label partners will gain access to the largest industry-wide portfolio of lottery products, a press statement said, along with Lottotech’s marketing instruments and player lifecycle management tools.

“Online lottery is becoming hugely popular and this is a key moment for us to expand our world class content portfolio,” Daniel Greater, executive director of Mediatech Solutions said.
“By partnering with a provider with such a flexible and exciting platform such as Lottotech, we are confident our operators will be able to take advantage of the growing demand.”