02/19/2012 : WMS GAMING LAUNCHES FIRST SOCIAL GAME
Social casino game ties in to land and online casino audiences
WMS Gaming has entered the social gaming scene with "Lucky Cruise" a new social casino borne of a collaboration with social and mobile games developer Large Animal Games.
Lucky Cruise, launched on Facebook, incorporates content from WMS Gaming casino games and engages social gamers with an advanced luxury liner-themed background.
The S.S. Lucky Cruise is fueled by playing games and enlisting friends’ help as players collect luck that powers the ship to exotic destinations around the world.
Each port of call offers bonus games that earn lucky charms. Charms allow players to strategically influence game outcomes in several ways, such as “nudging” reels to create new wins. In addition, players can unlock new charms and destinations, improve game outcomes and customize their casino.
Orrin J. Edidin, president of WMS, said: “We joined forces with Large Animal Games almost a year ago as part of our initiatives to prove how WMS slot content can be ‘socialized’ to attract new audiences for WMS slot content at our land-based customers’ casinos and to partner with casino operators seeking to enter the social casino space.
Wade Tinney, chief executive officer of Large Animal Games added: “Lucky Cruise offers instant recognition and player-appeal to fans of WMS’ leading game content, but the strength of the design is its appeal to social game audiences who are not necessarily slot players.
“Our play mechanics go far beyond the one-dimensional nature of other Facebook slot content, transforming passive and solitary play into an active, strategic and social experience involving a suite of games. We are already seeing this broad appeal to online players as Lucky Cruise is one of the most successful games we have launched to date.
"Lucky Cruise has already garnered tremendous early success, as evidenced by the number of monthly and daily active users. We’re very excited about the relationship with WMS and the initial success of this social casino for both companies.”