Another strategic social casino in the making
Social game developer PopCap Games, acquired by Electronic Arts last year, has launched its first casino-style games suite on Facebook.
"Lucky Gem Casino" comprises seven luck-based free-to-play slot games featuring "PopCap characters" from Bejewelled, Bookworm, Chuzzle and Zuma.
Exclusive to Facebook, users are able to play alone or with friends, can compare winnings, chat, share game content and play mini-games – with all payouts made in virtual currency.
Dennis Ryan, vice president publishing at PopCap said: “Casino-themed social games are one of the fastest growing genres on Facebook. The strength of PopCap’s game brands and the quality of the Lucky Gem product combined with our experience in luck-based games outside of Facebook means we are perfectly positioned to deliver the ultimate online free casino game experience – PopCap style.”