Tuesday January 15, 2013 : WIDER GAMES CHOICE FOR QUICKFIRE PLATFORM
 
Microgaming instant-play division signs content supply agreement with Push Gaming
 
Microgaming's instant-play division, QuickFire, has signed another content supply agreement that will see its choice of games expand further.
 
The company is to add Magic Dreams games from Push Gaming, a London-based company which specialises in the integration and distribution of land-based games to the online and mobile markets and represents major land-based games suppliers, distributing to the top 20 European operators.
 
Push was founded in 2010 by James Marshall, a former senior consultant for Pentasia who was NextGen Gaming's international partner manager prior to founding Push Gaming.
 
Quickfire and Push Gaming will be working together to integrate a number of land-based games, developed by Magic Dreams, into the online arena.
 
Magic Dreams Group, based in Italy, is a leading electronic gaming machines manufacturer with over 20 years of industry experience in national and international markets.  The expertise gained over the years has driven the growth of the group, allowing it to extend its activity worldwide and enter the online gaming market.
 
The first three Magic Dreams’ games to be deployed on the Quickfire platform are Double Draw Poker, which is widely recognised as one of the best performing video poker games in the land-based marketplace, and exciting slot games Xcalibur and The Jungle II.
 
Marshall described the agreement with Quickfire as a major milestone for Push Gaming. "It enables us to partner with a wide range of online operators and gain excellent exposure within the online gaming market,” he said Tuesday.
 
Luca Gerardini, general manager, Magic Dreams, commented: “It is very exciting that our successful gaming titles will now be available online.  We are confident that our games will be just as popular online, as they are on the casino gaming floor.”
 
Ashley Sandyford-Sykes, head of Quickfire, added: “Quickfire embraces a number of strong partnerships to ensure we offer the best gaming content.  Partnering with Push Gaming to deliver excellent games, such as Magic Dreams, will prove a valuable addition to the Quickfire portfolio.”